Puma AG Rudolf Dassler Sport (Puma) (FWB: PUMG) is a large German-based multinational company that produces high-end athletic shoes and other sportswear.

The company is perhaps best known for its football shoes and has sponsored such international football stars as Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma is also the sponsor of the Jamaica track athlete Usain Bolt who won three gold medals by breaking the man's 100m, 200m and 4x100m world records in the 2008 Beijing Olympics. In the United States, the company is probably best-known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath. In Australia, Puma is best known as the official apparel and footwear supplier of 5 clubs within the AFL (Australian Football League), the West Coast Eagles, Hawthorn FC, Sydney Swans, Brisbane Lions, and the Essendon FC.

The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25 percent of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and football leagues. Since 2007 Puma AG is part of the PPR French luxury group.